This is a specialist division of The NHS that deals with countering fraud of any description within the NHS. This can be anything from prescription fraud to claiming false travel expenses for treatments.

This client has a significant budget and entrusts Direct Media Group Ltd with maximising this budget.

Annually there is a media campaign to create awareness for the service that NHSCFS provides and the service of Direct Media Group Ltd is utilised to plan and book the radio or television airtime to create the maximum awareness to the general public of the perils and criminal implications of falsifying claims.

Direct Media Group Ltd was also employed to assist with the creative production for TV and Radio adverts.